who am i?

Hey there! Welcome to my corner of the WWW, I’m a digital strategist and social media manager who has spent years making B2B and B2G marketing actually interesting—because let’s be honest, no one wakes up excited to read another corporate LinkedIn post.

With experience leading digital campaigns for brands like Star Alliance, Great Eastern, Golden Agri-Resources (Sinarmas), and the Alliance to End Plastic Waste, I’ve helped businesses cut through the noise and connect with the right audiences. Whether it’s thought leadership on LinkedIn, SEO-driven content strategies, or lead-generation campaigns, I focus on creating marketing that not only looks good but delivers real business impact.

From managing global sustainability narratives to corporate brand storytelling, I’ve worked across industries to build engaging, data-driven digital strategies. I know how to balance big-picture branding with the nitty-gritty of performance marketing, ensuring that every post, campaign, and engagement actually moves the needle.

Let’s connect—whether it’s to brainstorm a killer campaign or just to chat about why LinkedIn comment sections are the Wild West of the internet. Drop me a message if you would like to see my full CV.

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my skill set

  • In social media management, I oversee the creation, scheduling, and optimization of content across various platforms. This includes developing strategies to enhance brand visibility, engagement, and audience growth. I monitor trends, track performance metrics, and manage interactions to ensure a consistent and positive online presence. By collaborating with teams and analyzing insights, I continuously refine content and strategies to meet business objectives and deliver measurable results.

  • I am a certified user of Adobe illustrator, photoshop, indesign and lightroom for creative execution.

  • For paid social, I manage and optimize advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok. I create targeted ad strategies that align with business goals, focusing on lead generation, brand awareness, and conversions. I regularly monitor performance metrics, adjust bids, and test creative elements to maximize ROI. By analyzing audience behavior and campaign results, I continuously refine strategies to ensure our ads reach the right people at the right time, driving meaningful engagement.

  • For SEO, I focus on optimizing websites to improve their visibility on search engines like Google. This includes conducting keyword research, optimizing on-page content, and ensuring technical SEO best practices are in place. I work on enhancing site structure, improving page load speed, and ensuring mobile compatibility to boost search rankings. By analyzing performance data and competitor strategies, I continuously refine and implement SEO tactics to drive organic traffic and increase the site's search engine performance.

  • For data analytics, I utilize both social media and Google Analytics platforms to track, measure, and interpret key performance metrics. In social media, I analyze engagement rates, audience demographics, and content performance to optimize strategies and improve results. For Google Analytics, I focus on monitoring website traffic, user behavior, conversion rates, and SEO performance. By leveraging insights from both platforms, I continuously adjust campaigns, refine targeting, and enhance overall digital marketing effectiveness.

drop me a message

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!